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MARKETING STRATEGIES, EXPLOITATION
AND DEPLOYMENT
FUTUREtec
considers praxis oriented concepts and clear marketing strategies as the
key factors for a successful market entry, both at national and international
level. Such strategies should take into consideration:
Marketing Issues
- Market research and analysis on services
and products
- market data
- competitor analysis
- consumer data
- advertising/media data
- distribution analysis
Financial Issues
- Evaluation of investment projects
- Economic analysis
- Technology Business Plans
Legal Issues
- Intellectual and industrial Property Rights
- Determination of intellectual and industrial
property strategies, technology-transfer
agreements, negotiation of licences.
- Evaluation and analysis of the weak points
in handling questions of protection of intellectual and industrial property.
- World-wide joint-ventures and co-operation
agreements; assistance and drawing up of pertinent contracts.
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